The importance of sweating content – the latest social media trends unveiled at event
The importance of sweating content – the latest social media trends unveiled at event
B2B social media marketing events Bristol
The team at We Are Trailblazer were proud to collaborate with award-winning marketing agency PinPoint Media to host a focused roundtable titled Driving Revenue Through Social Marketing. This event brought together B2B social media marketing leaders in Bristol to explore how businesses can better leverage digital platforms to engage audiences and generate real commercial returns.
Held at Desklodge Bristol Beacon, the roundtable welcomed eleven senior marketers from a variety of sectors. The setting allowed for honest, in-depth discussions that reflected the challenges and opportunities faced by businesses navigating the fast-moving world of social media.
Real conversations, real strategies
The session was co-chaired by Oliver Bruce and Ruby Lloyd from PinPoint Media, both of whom are known for their strategic insight and deep understanding of digital trends. The conversation spanned a range of essential topics, including audience segmentation, the cultural nuances of posting etiquette, and the broader implications of how social platforms are owned and held accountable.
The roundtable format encouraged a collaborative tone, allowing participants to share first-hand experiences and tactical advice that went far beyond surface-level marketing theory. This type of roundtable marketing strategy enables professionals to swap ideas, challenge assumptions, and walk away with actionable insights.
Content habits, authenticity and resilience
Oli Ballard, founder of We Are Trailblazer, reflected on the value of the session.
“I learnt a lot from the discussion and it was a privilege to hear from Oliver Bruce, who really is an expert in this space. My biggest takeaways were the importance of posting regularly and staying resilient. Not every piece of content will work, but consistency is key,” he said.
Another significant theme was the value of authentic video content tips. Many attendees agreed that low-fi, mobile-shot portrait videos often outperform highly-produced assets because they come across as more relatable and real. This insight is especially relevant in B2B environments, where connection and credibility are increasingly valued over polish.
The discussion also explored the power of repurposing content for reach. Reusing and reshaping content across platforms not only saves time but also ensures key messages reach wider audiences in varied formats. As Oli noted,
“It’s stuff we all know we should be doing, but forming habits around content repurposing is crucial.”
Event-led thought leadership in practice
This session is another example of how We Are Trailblazer uses event-led thought leadership to support its clients and partners. These events are not just opportunities to network. They are carefully curated environments that spark meaningful conversations, deepen brand authority, and generate tangible value for attendees.
Whether it’s a small roundtable or a large conference, the Trailblazer team continues to build a reputation for designing experiences that combine strategy with storytelling. By partnering with top-tier agencies like PinPoint Media, they continue to stay at the forefront of B2B event innovation.
We Are Trailblazer hosts regular events across the UK and is also considered one of the country’s most effective awards entry consultancies.
